New retail growth promises to pay off in various ways.

Local residents eager to know details on the new retail development in Garden City just received more of a taste of what's to come.

During Tuesday's Garden City Commission meeting, news came of four tenants planning to set up shop north of the new Menards in the Schulman Crossing retail development: Dick's Sporting Goods, Ross Dress for Less, Cato Fashions and Ulta Cosmetics.

The announcement came during a public hearing on details of the retail development being built by North Carolina-based real estate company Collett & Associates.

People around town have speculated for months about what retail stores and restaurants might materialize in the new development. Menards led the way, and we now know the names of four more retailers to come.

And, we can expect more announcements on new tenants retail stores and several restaurants as part of the development. Additional details are expected in the next couple of months.

As the names and specifics on new retailers involved in the shopping center emerge, there's no doubt other businesses around town wonder about the possible impact on their bottom line.

While they do stand to benefit from an even bigger stream of consumers lured by a greater selection of shopping and dining options, existing merchants in the community who would face new competition should be ready to capitalize on their own strengths.

Smaller retailers, in particular the so-called mom-and-pop stores, work hard to stay viable amid the proliferation of big-box stores and Internet shopping sites. Many survive and even thrive by flaunting exceptional customer service, along with their own brand of niche/specialty products and services.

All store activity throughout the community from the smallest independent retailer to the biggest chain store promises to do even more to benefit local residents by dumping additional sales tax receipts into local government coffers.

No one wants any business to fail because of new competition. Everyone should, however, welcome retail growth that promises to bring more people to town and, as an added bonus, boost sales tax revenue that helps pay for local services and improvements benefiting all in the community.