When you talk about the sponsors, sometimes you have the descriptions in parenthesis and other times you don’t. Pick one way and be consistent.

If you’ve read the headline and thought this was about heading to an indoor facility to throw a few strikes, try to pick up a few spares, or wind up with a split or gutter ball, then you’re way off base.

Going bowling is all about college football.


Saturday begins the festive holiday season (Christmas/New Year’s to most folks), and this year for the college football fanatic there’s more on the plate to feast on for the next three-plus weeks.

There will be 39 bowl games; count’em — 39.

The good news is that there will be an end date — Jan. 12, 2015, when the Football Bowl Subdivision (FBS) will crown its national champion at Jerry’s Place in Arlington, Texas.

For the first time, there is a bracketed playoff to determine this year’s national titleholder. Four teams were chosen less than two weeks ago — Alabama, Florida State, Oregon and Ohio State — to play a two-game “tournament.” A selection committee, mimicking the March Madness basketball selection committee, chose those four teams, with Alabama taking on Ohio State and Florida State meeting Oregon. The two winners from the Jan. 1 semis will collide on Jan. 12 for the ultimate prize in college football.

Before and after those two semis, however, there will be 36 other games between Saturday and Jan. 4.

Sponsorships, bowl games presented by, are aplenty from corporate America. So just who is dumping millions of dollars into the college coffers this time around?

R+L Carriers, (freight shipping company with 21,000 tractors/trailers); Gildan, (Activewear company); Royal Purple, (providing lubricants for autos, industrial, marine and motorcycle use); San Diego County Credit Union; Popeyes La. Kitchen; Bitcoin; Quick Lane and Zaxby’s. We’re only to Dec. 26 now folks.

Time to catch our breath and move on.

In honor of our nation’s military, we have the Military Bowl presented by Northrop Grumman and the Armed Forces Bowl presented by Lockheed Martin, both among the largest defense contracting companies in the world.

There’s the Hyundai (Sun) Bowl, which promotes cars; New Era Pinstripe for quality caps made; Duck Commander (one of my favorites) as the largest duck call company. Are there any quacks out there? The National University Holiday Bowl, an institution promoting higher education in San Diego.

Dec. 29 and nearing the end of the year: Russell Athletic, (an athletic apparel company); Advocare, (which promotes nutrition, weight loss, energy and sports performance products); and AutoZone, (auto supplies).

The final two days of 2014 will allow us to view the Foster Farms Bowl, (another poultry company in California); the Franklin American Mortgage (Music City) Bowl in Nashville, a mortgage banking firm; Belk Bowl (large department store chain); Chick-Fil-A Peach Bowl, (chicken restaurant); Vizio Fiesta Bowl (consumer electronics); Capital One Orange Bowl (bank holding company specializing in credit cards, home and auto loans).

Ringing in the New Year will be the Allstate (auto/home insurance) Sugar Bowl; the Rose Bowl presented by Northwestern Mutual (life insurance, investments); Goodyear Cotton Bowl (tires), the Outback (restaurant chain) Bowl and Buffalo Wild Wings (more restaurants with chicken products) Bowl.

Rolling into Jan. 2, it will be the Lockheed Martin Armed Forces Bowl; then it’s the Valero (gas stations/convenience stores) Alamo Bowl that features Kansas State against UCLA; A new one is the Taxslayer Bowl, (an online tax software company that will pit Iowa vs. Tennessee); and capping off that day is the Ticketcity Cactus Bowl (an online ticket broker and marketplace for live events).

If you’re still breathing, Jan. 3 brings us the Birmingham Bowl (no company, just the city) in Alabama. On Jan. 4, it will be the GoDaddy Bowl, (a company that specializes in Internet domain registration and web-hosting company). Race driver Danica Patrick has been one of its spokespersons.

Eight days to recover and its down to the ... College Football Championship Game!

No sponsor, no presented by — nada. Just the national championship game.

Who will it be? Alabama, Florida State, Ohio State or Oregon?

We’ve got three weeks and a couple of days to wait. Until then, feast on football. There’s a lot to consume.

Sports Editor Brett Marshall

can be emailed at