Visions become reality with new bridal store

7/11/2014

By ASHLEY BOOKER

By ASHLEY BOOKER

abooker@gctelegram.com

Last June, Dani Heinrich came up with the idea of owning a wedding dress shop, and, with a little time looking at different designers, planning a price-point and focusing on her strong desire to help people on their special day, she made her idea of owning a wedding dress shop come true.

"I got after it one week, and the next thing I knew, I was ordering wedding dresses," said Heinrich, of Scott City.

When the dresses first showed up at her door, she found herself tearing open the boxes for dresses that were once only pictures on a screen or magazine.

"I was like a little kid at Christmas," Heinrich said smiling. "And yes, I tried all of them on."

When telling her husband and father about wanting to own a wedding dress shop, neither were surprised.

Heinrich says her husband, Levi, remembered she had wanted a boutique store from the time they had met. Her father said she used to draw wedding dresses when she was little. Best of all, he kept all of them in an old shoe box, and last Christmas, surprised her with all of them.

"I'm not even artistic. But apparently I thought I was going to be a fashion designer when I was little," Heinrich said.

Heinrich's store, Bridal -N- More, located at 105 W. Chestnut in downtown Garden City, hopes to fill the local need for wedding dresses, dresses for the wedding party, tuxes, wedding event planning, and much more.

When first thinking about her store, Heinrich wanted to make sure her prices were in the middle, but still high-quality. She sells dresses priced from $600 to $1200.

"I have high-end designers, but not high-end prices, and that's a nice thing about the designers I went with," Heinrich said. "A lot of designers will tell you what the price has to be, where these companies will say, 'Well, this is what we suggest it to be, but, if you want to do this (price) then you can.'"

Bridal -N- More first opened its doors in Scott City in September of last year, just three months after the idea of owning a store came to mind. They moved into their current location in Garden City June 4, and then officially opened June 7.

"We figured with the expanding Garden City, we would like to get our foot in the door before a big corporate came in," Heinrich said. "The nice thing about us is, we are locally owned so we have the ability to work with each individual bridal party as best as we can."

When looking at her store in Garden City, she says it's more like what she envisioned for her store than the one she had in Scott City. The constant stream of traffic with people looking in their windows is a nice change of pace from being poorly located in Scott City.

Heinrich likes to say Bridal -N- More has the big-city selection, with the small-town hospitality. The store makes a point of bringing the town's bridal services together.

"We are full-service. We have all the dresses, tuxes, we can virtually do everything right here," Heinrich said. "Then Morgan (their event planner and employee) can help you with your flowers, with your decorating, with your menus, keeping you on track, keeping you in line so you aren't missing anything for your big day."

Although Heinrich doesn't do alterations herself, she has a list of people who can do them for her customers.

"I feel that you should pick someone you know to do your alterations, not somebody you don't know," Heinrich said. "If you don't know anybody, then I'll tell you who I recommend."

She says some of the best people who do alterations are retired seamstresses in town who do alterations out of their home for a fraction of what a corporate dress shop would charge for alterations. Even businesses in town will do alterations.

"It's kind of another way for all of us to work together down here," Heinrich said.

Their selection of sample dresses are from Milano, Sincerity, Sweetheart, and Mary's Bridal gowns. They also have eight or nine wedding booklets that customers can order from.

Tux rentals are available as well, and customers can bring in bridesmaids dresses to match the groomsmen's tuxes. Currently, prom dresses are on sale for a fraction of the price that Heinrich bought them for.

"Prom is not our main focus," Heinrich said. "We want them gone."

The store is open from 2-6 p.m. Tues. through Friday. and from 10 a.m. to 4 p.m. on Saturday. Appointments are available seven days a week, and private bridal appointments can be made, where the appointment is behind closed doors and focuses one-on-one with the bride and her wedding party. Usually, those appointments are made outside of business hours. For appointments call (620) 874-4340.

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