President Donald Trump on Tuesday named Topeka native and former digital adviser Brad Parscale as campaign manager for his 2020 re-election campaign.
Parscale, who attended Shawnee Heights High School, remained a mainstay in Trump's organization through a tumultuous campaign that saw many staff changes. He joined as a marketing strategist for Trump's private ventures and before shifting to the 2016 campaign as the online marketing directing director.
Parscale told a Topeka audience in September that he bought into Trump early.
"As my wife said, I showed up to the Super Bowl, I had never played football and I won,” Parscale said at a Kansas GOP fundraiser.
Trump early on made it clear he intended to seek a second term.
He filed the paperwork to organize his re-election committee on the same day as his inauguration, held his first campaign rally on Feb. 18, 2017, in Florida, and has mused publicly about would-be Democratic challengers.
In a release, the Trump campaign said it would be engaged in the 2018 midterm elections, "providing candidates with general support, endorsements, and rallying the support of the political grassroots by engaging Trump supporters in districts and states."
Parscale began a relationship with Trump and his children in 2011 through his Texas-based firm when he was asked to build websites that improved the family’s holdings, such as Trump Winery and the Eric Trump Foundation.
With Trump's son-in-law and senior adviser Jared Kushner and Katie Walsh, then chief of staff for the Republican National Committee, Parscale in effect served as joint campaign manager, overseeing nearly all aspects of the campaign.
In a “60 Minutes” interview last year, Parscale described how his team, which grew to 100 people, created 50,000 to 60,000 Facebook ads daily to reach different swaths of Trump supporters to maximize support and online donations.
During a U.S. House investigation into whether Russian efforts to influence social media in the U.S. were in any way connected to Trump’s campaign, lawmakers questioned Parscale behind closed doors. A lawmaker familiar with the interview said Parscale “categorically denied” he was involved in any collusion with Russia, repeating earlier public statements.
His father, Dwight Parscale, owned a restaurant, the Kozy Kitchen, in southeast Topeka. He was CEO of NewTek, a computer products company, when the company moved to San Antonio in the later 1990s.
The Associated Press contributed to this report.