MANHATTAN — New Boston Creative Group was honored for its work with Great Bend Regional Hospital by the 2013 Aster Awards for medical marketing. The Manhattan-based marketing company garnered a gold for the hospital's patient handbook. The company was also awarded for its efforts with Meadowlark Hills Retirement Community in Manhattan, earning a gold for its 30-second television
commercial, and a silver for the complete "Live Your Way, Every Day" campaign.
Kristin Brighton, New Boston principal, teamed up with Great Bend Regional Hospital on its patient handbook.
"We so enjoyed working with Great Bend Regional Hospital and taking photos of every aspect of their business," Brighton said. "The patient guidebook hopefully provides patients and their families with a resource to easily find all the information they need to guide their stay, and the original photography really makes it enjoyable to use. It was just a stellar project, and it looks like the Aster judges agreed."
The Aster Awards program is a nationwide competition judged by an expert panel, and winners are published in Marketing Healthcare Today magazine. More information on the awards is available at www.asterawards.com.
New Boston Creative Group is a full-service marketing and communications agency that produces logos, websites, advertisements and commercials, brochures, publications, training materials and full-scale promotional campaigns. In addition to writing, editing and graphic design services. Local clients include Western Kansas Community Foundation, Garnand Funeral Home, the Lee Richardson Zoo, Keller Leopold Insurance, Western State Bank and the Finney County Convention and Visitors Bureau.
The company also provides communications consulting, brand development, and strategic planning services to businesses, communities and nonprofit organizations.